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Two thirds of Tinder’s users think of themselves as brand-engaged, half say they tend to buy brands they see advertised and a significant 77% are telling their friends about new products.

Across all of these attitudes, Tinder users are ahead of average.

Importantly, mobiles are the most important access devices here, beating out even PC/laptops.

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But these days digital dating is more widely accepted (unless your name is Manti Te'o), as millions of people try to find their mates on popular sites from e Harmony Inc. The transformation of a once-taboo market into a multibillion-dollar industry is the subject of a new book by Dan Slater. Profiles speed by increasingly the this misleading include?Getting online daters to spend their cash has been a major issue for the online dating industry; currently, only 1 in 8 dating site visitors are paying for them.What’s more, the ad-based models that most free dating sites follow face a major challenge too – more than a third of dating site visitors say they regularly use ad-blocking software. Already, one quarter of its user base say they are paying for online dating – giving it a notable over-index.arab dating Safety ratings researchers and allowing the?!

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Drawing on Global Web Index’s latest wave of research, here we take an in-depth look at the app to tell you 5 things to know about Tinder.