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has apologized after London Underground commuters complained about an advertisement that implied that ginger hair and freckles are “imperfections.” On Twitter, many users lashed out against the advert - which they saw on their underground commute - with one woman criticizing the poster for “judging people on skin pigmentation.” that they have received around a dozen complaints so far about the advert.

If you've ever gone fishing for a mate online, you know that is like the Mc Donald's of online dating sites. And now that [and Ok Cupid are] converging on one another in a hot, sticky mess of online dating site co-promotion ...well, it's just going to be even more chaotic for serious daters.We’re currently carefully assessing the complaints to establish if there appear to be any grounds for action.It’s important to stress, however, that we haven’t launched an investigation,” he says.I wonder how far Match would go with what they label imperfection.” “Our adverts reveal common perceived imperfections and quirks of Brits – these include freckles which some people who have them may see as an imperfection,” a spokesperson said in a statement.

“We think freckles are beautiful and our posters are designed to encourage everyone who has them to be proud.

Unlike the subscriber-only Match.com, Ok Cupid offers its services for free, supports itself through advertising, and generally attracts younger singles who connect with the site's hip, Digital Age ethos.

What does the corporate marriage mean for the future of online dating? Because of the crowds, good-looking, normal gals must contend with an onslaught of men, 90 percent of whom are total freaks/nerds/players/weirdos. Yeah, in my past experience--it's pretty much the same, except free (and therefore even more skeezy) ...

“Companies who advertize in huge campaigns have a responsibility not to create or infer one appearance is superior to another,” one commuter Lucy Grace tells .

“By labelling naturally occurring physical traits as imperfections they are suggesting there is some "perfect" notion of appearance, which creates insecurity and self hate.

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