Hopefully the acquisition doesn’t prevent Ok Cupid from publishing its anonymized data about the online dating scene.Or better yet, the reports will include data from both and Ok Cupid.
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.
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Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
While has a significant userbase, Ok Cupid singles tend to be younger, which is why Match found it to be a useful acquisition.
The site, which is free, apparently generates revenue via advertising and according to IAC, has “been the fastest growing dating site in the advertising-based category.” Ok Cupid, which has raised million in funding, was co founded by Max Krohn, Sam Yagan, Chris Coyne and Christian Rudder.
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With more than a decade under their belt offering online dating services, is one of the top dating sites around today.