This means Google Places, Yelp, Chamber of Commerce information, Bing Places, Yahoo Local, Angies List, Health Grades, and more will need to be updated. Imagine incorrect address and phone numbers sending potential customers to an empty storefront – that’s lost revenue!
When you start sharing your new address, make sure you’re using the “normalized” address that Google, the post office, and other address entities recognize.
Your website, email marketing templates, email signature, business cards, and be sure you let your marketing company know you’ve moved.
Here’s a great tool for finding your new address in its correct form (hat tip to Darren Shaw from Whitespark.ca).If you are forced to get a new number because you changed towns, be sure you can keep your old number and have it forward to the new number.Inconsistent phone numbers across numerous websites can effect your local ranking.You can learn more about managing your local data and download a great checklist at Local Beyond the local directory listings, it’s worth changing as many local citation websites as possible to the new address or phone number.
Start by searching for your old address and making a note of any page in the top 20. Keeping those local citations up to date as you move is incredibly important.Similarly, it may look like your click-through rate (CTR) has decreased; again, this is because the CTR will no longer factor in the additional clicks.If an ad has lots of likes and shares, that’s a signal of high-quality content being delivered to the right people.This can help alleviate questions, prevent suite or abbreviation errors, and save headaches in data consistency down the road!Advertisers come to Facebook to drive business goals, like in-store traffic and website clicks, and they need to know how effective their ads are at driving their stated goal.You will likely have to update some other locations, depending on your business.